video

How advertisers can capitalize on vertical video

Vertical video has become the mainstream format for advertisers, proving its value across various industries and categories. Historically, video ads were tailored for the traditional 16:9 landscape format, primarily on television. However, the emergence of mobile-first social media and evolving user behaviors and engagement patterns have ushered in a new era of vertical video advertising. …

How advertisers can capitalize on vertical video Read More »

TikTok testing virtual influencers for video ads

TikTok is reportedly developing AI-powered virtual influencers that will be able to compete against human creators for lucrative advertising contracts. The new AI avatars can allegeldy read scripts for video ads created from prompts submitted by brands and TikTok Shop sellers. However, this feature is still in its testing phase so everything is subject to …

TikTok testing virtual influencers for video ads Read More »

Google to issue Display & Video 360 linking recommendations

Google will soon recommend linking your Display & Video 360 advertisers to Google Analytics. Once it detects an unlinked DV360 advertiser, you may start receiving these recommendations similar to the notification displayed in the image below: Why? Linking the DV360 advertiser allows you to export Analytics audiences and conversions to DV360. Additionally, you can view …

Google to issue Display & Video 360 linking recommendations Read More »

Facebook launches full-screen video player with key upgrades

Facebook is launching an updated video player that provides a consistent design for all video lengths, including Reels, longer videos, and Live content, in one fullscreen. This updated video player, which bears a striking resemblance to TikTok, will initially roll out on iOS and Android devices in the United States and Canada, with a global …

Facebook launches full-screen video player with key upgrades Read More »

Daily Mail publisher introduces news social-first video ads

DMG Media is set to launch a new social-first video advertising product called Edits. Edits offers advertisers the chance to target the Daily Mail’s expanding audience on platforms such as TikTok, YouTube, and Facebook, as well as on its own platforms like Metro and Mail Online. Edits explained. Edits was designed to simplify the video …

Daily Mail publisher introduces news social-first video ads Read More »

Meta enhances non-click video ad conversions insights

Meta advertisers can now measure conversions that occur within one day of a video ad play. The introduction of the Engaged-view attribution setting addresses a video trend where viewers prefer to complete their session before taking action on a video ad, minimizing disruptions to their viewing experience. Meta has said it introduced this setting to …

Meta enhances non-click video ad conversions insights Read More »

TikTok reports non-skippable video ads may harm engagement

TikTok claims that non-skippable video ads may hinder engagement in a new report. Consumers are more likely to watch and engage with brand-sponsored videos when they have control over their experience, according to the study. Why we care. Engaging ads are essential for brand awareness, visibility, and conversions. If non-skippable ads are reducing engagement, it …

TikTok reports non-skippable video ads may harm engagement Read More »

3 Instagram video ad tips to captivate your audience

Video content is hugely popular on Instagram, with up to 91% of users watching videos on the platform weekly. This presents a major opportunity for businesses to capture audience attention through Instagram video ads.  Below are key strategies for developing compelling Instagram video ads that translate to returns. 1. Think mobile-first Craft mobile-first Instagram video …

3 Instagram video ad tips to captivate your audience Read More »

YouTube adds more formats for Video Reach Campaigns

Google has rolled out additional formats for Video Reach Campaigns (VRCs) for Efficient Reach on YouTube. VRCs can now be scaled to in-feed and shorts, as well as in-stream ads, providing marketers with a more diversified and effective approach to reaching their target audience with a single campaign. Leveraging its machine learning technology, Google then …

YouTube adds more formats for Video Reach Campaigns Read More »