Update

Meta announces major audience targeting and insights update

Meta launched new audience insight and targeting options within its Advantage+ Shopping Campaigns. These new capabilities allow you to generate reporting breakdowns of your audience and target individuals interested in your products or services who haven’t yet made a purchase. Why we care. Understanding your audience better enables more effective campaign optimization, while precise targeting …

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GA4 tackles report discrepancies with conversion update

Google Analytics is shifting from tracking conversions to using “key events” for behavioral analytics, aligning its definition with Google Ads platforms. This update ensures that what constitutes a conversion will be consistent and easily comparable between Google Ads and GA4 reporting, providing marketers clearer insights into user behavior across platforms. What’s changing? In GA4, legacy …

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What web creators should know about our March 2024 core update and new spam policies  |  Google Search Central Blog  |  Google for Developers

Tuesday, March 5, 2024 Today we announced the March 2024 core update. This is designed to improve the quality of Search by showing less content that feels like it was made to attract clicks, and more content that people find useful. We also shared that we have new spam policies to better handle the practices …

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Google to update Local Services Ads verification process

Google may be updating its verification process for Local Services Ads. The tech giant reportedly begun informing advertisers in specific sectors, like law services, about the update on March 4. However, there are additional reports suggesting that a broader verification process update is in the works to address spam issues within the Local Services Ads …

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Google unveils major SPN update as it removes opt-out option

Google is giving advertisers more control over ad placement within the Search Partner Network. From March 4, advertisers using Performance Max will have access to impression-level placement reporting of Search Partner Network sites. Additionally, if you exclude certain ad placements at the account level, it will now apply to the Search Partner Network, as well …

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Google announces Misrepresentation policy update

Goggle Ads is updating the unacceptable business pactices portion of its Misrepresentation policy. From March, this section will include: “Enticing users to part with money or information by impersonating or falsely implying affiliation with or endorsement by a public figure, brand, or organization.” Enforcement. Google will begin enforcing this policy in March for advertisers outside …

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