Tips

TikTok launches monthly trends round-up and content tips series

TikTok is providing a roundup of the latest trends gaining traction in the app with a new Trends Digest series. The monthly updates offer content ideas and practical tips on integrating these trends into your videos to boost reach and engagement. Why we care. TikTok’s Trends Digest series offers an easy and cost-effective way to …

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TikTok’s best practice tips for optimal campaign performance

TikTok published a best practice guide on how to optimize your ad campaigns and bidding strategies for maximum performance. The 13-page guide includes tips and recommendations for: Account structure. Campaign setup. Data connections. Creative. Attribution. Measurement. Why we care. If you plan to run campaigns on TikTok this year, you should check out this guide …

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Create letter providing SGE guidance and tips

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI …

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Alive and Kicking? Tips to Rankings Up

Beyond raw traffic numbers, Yahoo offers several unique advantages: Demographic Differences: Yahoo users are older, wealthier, and more brand-loyal than Google users. This makes them highly attractive for businesses targeting specific demographics or luxury goods. Bing Partnership: Yahoo uses Bing’s search results, meaning optimizing for Yahoo automatically improves your Bing visibility. This opens doors to …

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3 Instagram video ad tips to captivate your audience

Video content is hugely popular on Instagram, with up to 91% of users watching videos on the platform weekly. This presents a major opportunity for businesses to capture audience attention through Instagram video ads.  Below are key strategies for developing compelling Instagram video ads that translate to returns. 1. Think mobile-first Craft mobile-first Instagram video …

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In Search Podcast: Tips to Optimize Your Site Speed

 How speedy is your site? We all know that a slow site negatively impacts user behavior. But are you really doing everything you can to minimize your site speed? Today, we’re discussing eight tips to site speed optimization with a man whose favorite things are web development, petrology, WordPress, science fiction, and gin. And who’s happiest …

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Tips & Quick Tricks for Effective SERP API Usage

Dive into Search Engine Results Pages (SERP) data like a pro with our comprehensive guide—Best Practices & Quick Tips for SERP API Usage. Elevate your strategy, optimize your results, and navigate the complexities of SERP API integration effortlessly. Professionals rely on SERP APIs (Application Programming Interfaces) to harness the power of SERP data. In this …

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