strategy

How SERP Analysis Can Help You With SEO Strategy

Before designing an International SEO strategy, all SEO experts should ask their clients about the market research they have done and the buyer personas they have identified. Both market research and buyer persona analyses are fundamental for SEO, so before building an international SEO plan you must know: The competitors that the client has identified; …

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301 Redirects vs Canonical Tags in SEO Strategy

Blog / Technical SEO / Exploring Canonicals and 301 Redirects: Key Differences and Applications Which should come first when dealing with duplicate content: canonical tags or redirects? Here’s the short answer. It depends. Looking for a longer answer? Then keep reading. We’ll address the key differences between canonical tags and redirects to provide you with …

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Building a winning Facebook and Instagram strategy for 2024

Advertising on Meta presents unique opportunities that Google Ads doesn’t offer. Whether your goal is lead generation or ecommerce, Menachem Ani, PPC expert and founder of JXT Group, shared valuable insights at SMX Next on how to optimize campaigns for Facebook and Instagram. Read on to learn Ani’s seven-step frameworks for building winning lead generation …

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