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Google conversational experience rolls out to all UK/US advertisers

Google fully rolled out its conversational experience to all advertisers in the U.S. and U.K. This feature will soon be globally accessible to all advertisers. However, during the initial rollout, it will only be available in English. Why we care. More advertisers now have access to a feature that could make the process of building …

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Google rolls out new PMax guide and updates several others

Google Ads now provides a new “Getting Started” Performance Max guide, assisting advertisers with step-by-step instructions for building more effective campaigns. Additionally, the platform has updated various other guides to enhance the overall experience of creating, managing, and reporting on PMax campaigns using the Google Ads API, including: Asset Requirements. PMax reporting guide. Campaign-level conversion …

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Facebook rolls out ‘Link History’ – and uses data for targeted ads

Facebook has started archiving all users’ link history globally on both Android and iOS devices. While users have the option to opt out, the feature is turned on by default, allowing Meta to utilize the collected data for targeted advertising. Why we care. As the digital marketing industry moves towards a cookieless future and stricter …

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Google Ads rolls out extra help for business operation verification

Google Ads is rolling out a step-by-step guide on how to complete business operation verification. The document will provide clarification on reasons for business operations verification failure and include example scenarios in which an advertiser might be chosen to undergo business operations verification as part of the advertiser verification program. Marketers can expect access to …

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Google Analytics 4 rolls out new reports for linked 360 campaigns

Reports that enable users to evaluate the traffic-driving and conversion effectiveness of campaigns implemented in Google Search Ads 360, Campaign Manager 360, and Display & Video 360 are now available in Google Analytics 4. Search Ads 360 is a search management platform. It supports campaigns on Google Ads, Microsoft Advertising, Baidu, and Yahoo Japan. Campaign …

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Google Ads rolls out Demand Gen to all customers globally

Google Ads has started rolling out Demand Gen globally so that all customers now have access. Described as the “next generation of Discovery campaigns,” it comes with new features, inventory, and insights, as well as an enhanced ad creation flow. In addition, Discovery ads upgrades are beginning this week and will continue to be implemented …

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Google rolls out automatically created assets to all advertisers

Google has rolled out automatically created assets (ACA) for general availability. The search engine has also expanded the feature to seven new languages: Dutch French German Italian Japanese Portuguese Spanish Previously, ACAs were only available for advertisers running campaigns in English in open beta. What are automatically created assets? Automatically created assets is a campaign-level …

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