retail

Snap Selects Fospha as Measurement Partner for Retail eCommerce

Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this partnership is solving? Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data even harder. Fospha has found that …

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Google Charges SMBs for Guarantees but Frees Retail Commissions

Cosmic balance. It exists in reality (perhaps) and it exists on the SERP (evidently). Just as Google announced a new verification badge that could set businesses back 50 bucks the search engine forwent its commission on sales made via Buy on Google! How’s that for bringing balance to the SERP? Plus, has COVID-19 become the …

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How Georgia-Pacific uses retail media networks to reach customers

Georgia-Pacific advertises its popular paper brands – including Brawny, Angel Soft and others – on retail media networks. Overseeing these campaigns is Paras Shah, the company’s director of digital media. Shah offered his perspective on changing shopper behaviors and what brands can do to proactively reach them through RMNs in a discussion with me. Being …

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