Reporting

Top 5 SEO data pitfalls to avoid for accurate analysis and reporting

If you work in marketing or SEO, looking at data is essential to your day-to-day. You’re probably analyzing performance to see the results of your efforts, assessing the impact of Google’s latest update, or working on a case study to share with the SEO community. But when dealing with SEO data, things are not always …

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How to approach weekly, monthly, quarterly and annual PPC reporting

Paid media professionals are no strangers to reporting.  However, not all PPC reports should be treated the same.  Different audiences require you to focus on different metrics, and who receives your report should dictate the type of analysis you put together.  Reporting also varies depending on the time frame you review, with the most common …

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Improving prominence reporting in the Search Console video indexing report  |  Google Search Central Blog  |  Google for Developers

Monday, June 12, 2023 One of the main reasons for Google not to index a video on your pages is that Google couldn’t identify a prominent enough video to qualify as the video for this page. In order to help you better understand this issue and provide you with more actionable reasons, we are breaking …

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Reporting search quality issues with a new user feedback form  |  Google Search Central Blog  |  Google for Developers

Wednesday, June 14, 2023 In October 2022, we rolled out the Search Essentials, providing clarity on the policies and practices Google follows to protect users and serve high-quality results. Sites that violate our policies may rank lower in results or not appear in results at all. However, if you still see results that you believe …

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