reach

Pinterest revenue rises 12% as monthly active users reach all-time high

Pinterest’s revenue jumped 12% to $981 million in Q4, 2023. Ad earnings surged as the platform’s global monthly active users increased 11% year-on-year to reach an all-time high of 498 million. The company credited its success in part to launching a record number of ad solutions that have been utilized by brands to enhance campaign …

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Boost Your SEO and Reach New Heights with SERP Tracking Tools

Investing in a quality SERP tracking tool is critical for any serious SEO campaign. By utilizing these tools and understanding the ranking factors, you can gain a competitive edge and climb to the top of the SERPs. Remember, SEO is a marathon, not a sprint. Consistent effort, data-driven strategies, and a reliable SERP tracking tool …

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YouTube adds more formats for Video Reach Campaigns

Google has rolled out additional formats for Video Reach Campaigns (VRCs) for Efficient Reach on YouTube. VRCs can now be scaled to in-feed and shorts, as well as in-stream ads, providing marketers with a more diversified and effective approach to reaching their target audience with a single campaign. Leveraging its machine learning technology, Google then …

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How Georgia-Pacific uses retail media networks to reach customers

Georgia-Pacific advertises its popular paper brands – including Brawny, Angel Soft and others – on retail media networks. Overseeing these campaigns is Paras Shah, the company’s director of digital media. Shah offered his perspective on changing shopper behaviors and what brands can do to proactively reach them through RMNs in a discussion with me. Being …

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