quality

Apple rejected Microsoft Bing deal over quality worries

Microsoft reportedly tried to sell Bing to Apple in 2018 – but failed. The sale was unsuccessful because Apple had concerns about Bing’s search quality, advertising unit and monetization capabilities, according to a document in Google’s antitrust case against the U.S. Justice Department. Google argues that the failed sale highlights that Bing lost out because …

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How to Migrate a WordPress Site to Gatsby Without Losing SEO Quality

Migrating a WordPress site to a different provider might seem like a handful but more and more blogs are derailing from what used to be the most popular content management system online. As new technology begins to grow, so do the options, and in recent years, WordPress has faced its fair share of competitors, the …

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Google’s 2023 Search quality rater guidelines update: Here’s what changed

It’s been nearly a year since Google last updated its Search Quality Rater guidelines.  Unlike previous edits to the Search Quality Guidelines, which have introduced significant, new concepts (like the new E for Experience last year), the latest updates to the Search Quality Guidelines seem much more focused on user intent and needs met.  Google …

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In Search Podcast: Improve Your Content Quality

In a world of increased content scrutiny, how do we effectively manage our content portfolio? Even at a basic level, content inventories are great to understand the challenges your site faces. In this episode, Charlie Williams shares 5 ways to use content inventories to improve your site’s content quality, including: Understanding how popular your content …

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Search Quality Raters Guidelines update  |  Google Search Central Blog  |  Google for Developers

Thursday, November 16, 2023 As of November 16, our Search Quality Rater Guidelines have been updated to simplify our guidelines. Specifically, we’ve simplified the “Needs Met” scale definitions, added more guidance for different kinds of web pages and modern examples including newer content formats such as short form video, removed outdated and redundant examples, and …

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Reporting search quality issues with a new user feedback form  |  Google Search Central Blog  |  Google for Developers

Wednesday, June 14, 2023 In October 2022, we rolled out the Search Essentials, providing clarity on the policies and practices Google follows to protect users and serve high-quality results. Sites that violate our policies may rank lower in results or not appear in results at all. However, if you still see results that you believe …

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