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Keyword Planner Search Volume Affected by Advertising Policies

If you’re using Google Keyword Planner to do keyword research, you might notice something strange. When searching for keyword volumes for certain terms, you might find there are simply no results. Now, I’m not talking about obscure terms. I’m talking about terms that should get thousands of searches every month. We tried performing searches for …

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Google Keyword Planner drops keyword forecasting

Google Ads is no longer maintaining individual and ad group keyword forecasting in Keyword Planner. Few advertisers were using these features so the platform decided to retire them, according to Ginny Marvin, Google’s Ad Liaison, on X (formerly known as Twitter). However, campaign-level forecasts and historical keyword-level data are still available. Why we care. By …

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