Paid

Combine GA4 and Google Ads for powerful paid search results

Google Analytics 4 (GA4) offers enhanced Google Ads integrations and features that surpass those available in its predecessor, Universal Analytics. To make the most of these new and updated capabilities, Google Ads expert Charles Farina discussed the latest improvements in conversion tracking, audience analysis, and reporting at SMX Advanced. Read on to discover how integrating …

Combine GA4 and Google Ads for powerful paid search results Read More »