Organic

94% of Google SGE links are different from organic search results, study finds

The AI-generated answers in Google’s Search Generative Experience (SGE) do not match any links from the top 10 Google organic search results 93.8% of the time. That’s according to a new Authoritas analysis, which focused primarily on commercial keywords. Why we care. Google SGE is expected to reduce organic traffic significantly to websites for many …

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Boost Organic SEO Traffic With Competitive Keyword Analysis

Keyword Gap Analysis or aka Competitive Keyword Analysis is the process of discovering the keywords (gap) that drives organic traffic to your competitors’ site, but not to yours. In other words, this procedure will help you discover the opportunities you might be missing out on.  Organic vs Paid Traffic  Organic traffic refers to the visitors that …

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Use SEO A/B testing to increase your organic search traffic

Up to 80% of website changes driven by SEO have no positive impact on organic traffic. In fact, many changes actually decrease organic traffic. Most companies have no way to measure the impact of changes, so they struggle to prioritize efforts effectively. Many marketing teams are operating blindly, making changes without measuring impact. Seemingly insignificant …

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