monthly

Pinterest revenue rises 12% as monthly active users reach all-time high

Pinterest’s revenue jumped 12% to $981 million in Q4, 2023. Ad earnings surged as the platform’s global monthly active users increased 11% year-on-year to reach an all-time high of 498 million. The company credited its success in part to launching a record number of ad solutions that have been utilized by brands to enhance campaign …

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How to approach weekly, monthly, quarterly and annual PPC reporting

Paid media professionals are no strangers to reporting.  However, not all PPC reports should be treated the same.  Different audiences require you to focus on different metrics, and who receives your report should dictate the type of analysis you put together.  Reporting also varies depending on the time frame you review, with the most common …

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