limited

Google is rolling out programmatic bidding for limited ads

Google AdMob will support programmatic bidding on inventory eligible for limited ads in early 2024. This new serving mode enables contextual programmatic demand for publishers serving limited ads and allows demand from: Google Demand. Authorized Buyers. Open Bidders. SDK Bidding. Why we care. This feature offers publishers the chance to potentially increase revenue through programmatic …

Google is rolling out programmatic bidding for limited ads Read More »

Google Ads explains new ‘limited by bid strategy’ status

Google Ads has clarified its new “limited by bid strategy” indicator. Digital marketing expert Anthony Higman first noticed the pop-up on an enhanced manual CPC campaign. He shared a screenshot of the notification on X (formerly known as Twitter) and claimed there no further explanation had been provided: After the screenshot raised concerns in the …

Google Ads explains new ‘limited by bid strategy’ status Read More »