Insights

Fospha’s Insights to Unlock eCommerce Growth in 2024

In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding marketers, advertisers, business owners, and agencies in the eCommerce industry on where to channel their efforts for maximum return.   The report reveals a significant underinvestment …

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Snap unveils enhanced campaign insights for ROAS

Snapchat is teaming up with Foshpa to offer its advertisers enhanced campaign insights. The partnership will enable users to measure the impact and effectiveness of ads on the platform more efficiently with a particular focus on cross-marketing return on ad spend (ROAS). It will also allow advertisers to directly compare their Snapchat results to other …

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Geo Insights For a Bird's-Eye View of Your Local Marketing Performance

Getting a clear and easy understanding of your website’s organic performance at the local level can get complicated really quickly. If you’re looking for something a bit more accessible than extrapolating data from a series of tables and graphs then do I have a treat for you… Rank Ranger’s Geo Insights report! Here’s how you …

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Meta enhances non-click video ad conversions insights

Meta advertisers can now measure conversions that occur within one day of a video ad play. The introduction of the Engaged-view attribution setting addresses a video trend where viewers prefer to complete their session before taking action on a video ad, minimizing disruptions to their viewing experience. Meta has said it introduced this setting to …

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Google Business Profile performance insights: What you need to know

If you have a Google Business Profile, it’s a good idea to frequently check and see how your it’s performing. Just like your website’s analytics, checking your GBP’s performance helps you understand: How many calls you’re getting. How people are finding your listing. How many users are getting directions to your business. And more.  Let’s …

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SEO and Data Insights with Bing Search API JSON

The format also grants access to image and video search results, which is especially beneficial for visually-focused websites. Analyzing keyword data becomes seamless, allowing you to target high-performing keywords and boost visibility. Beyond SEO, Bing’s JSON format proves invaluable for data analysis. The extensive SERP data offers insights into user behavior, preferences, and emerging trends. …

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Introduce Shopping API for Enhanced SERP Insights

The behemoth of search engines, Google dominates the online landscape. Uncover the secrets of Google’s SERPs to enhance your visibility and optimize your product listings. Microsoft’s Bing is a formidable player in the search engine arena. Tap into Bing’s SERP data to broaden your reach and appeal to a diverse audience. Though often overshadowed by …

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Precision in Data Science with SERP Insights.

A data scientist digs into data using math and technology to find valuable information. They clean, analyze, and visualize data, uncovering patterns and trends. They build models to make predictions or automate decisions using tools like Python. Good communication is vital, as they share findings in a way everyone can understand, helping businesses make wise …

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Conveying keyword insights to non-SEOs: A visual approach

Explaining keyword research to those unfamiliar with SEO to gain support can be challenging. Stakeholders often find it difficult to grasp the value of SEO, and at the same time, SEOs struggle to communicate the benefits and contributions effectively. Fortunately, there are strategies available for SEOs to bridge this gap by employing their keyword research …

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