Impact

How will Google’s Search Generative Experience impact PPC?

Google’s Search Generative Experience (SGE) has the potential to revolutionize PPC, presenting both unprecedented opportunities and challenges for marketers. A roundtable of experts examined how our industry might change at SMX Next. Brad Geddes, co-founder of Adalysis, spoke with Jyll Saskin Gales, marketing Consultant at Jyll.ca, Greg Kohler, senior digital marketing manager at ServiceMaster Brands, and …

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SE Ranking’s SEO Insights for Maximum Impact with Minimal Effort

Blog / SE Ranking News / How to Use SE Ranking’s New SEO Insights Feature to Improve Your Organic Performance In a perfect world, you’d have access to a wealth of website data and instantly extracting all SEO insights would be easy to do. But in reality, collecting, processing, and transforming data into impactful SEO …

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Content Freshness & Rankings | Does Fresh Content Impact SEO in 2022?

You keep hearing around that the same way true fans like their Apples fresh (I’m talking about iPhones), Google likes its content fresh. Well, it’s somewhat true, but not for the reasons you might think of!   Google doesn’t necessarily favor “fresh” content. Some search queries definitely deserve freshness, while others not so much. However, …

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