Googles

Google’s potential HubSpot deal likely to reignite antitrust scrutiny

Google’s potential HubSpot acquisition is expected to face resistance from both U.S. and European antitrust regulators. Although Google hasn’t officially bid to acquire the online marketing software company, valued at $35 billion, experts are discussing whether such a move could curb competition. While some argue it wouldn’t significantly limit competition, many believe that such a …

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Exploring Meridian, Google’s new open-source marketing mix model

Meridian, Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools.  This article explores Meridian’s key features, capabilities and limitations, comparing it with Meta’s MMM called Robyn. It delves into how Meridian leverages advanced techniques like hierarchical geo-level modeling, Bayesian methods and scenario analysis to …

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In Search Podcast: Tracking Google’s Algorithm

In Search SEO 79: Tracking Google’s Algorithm Updates & SERP Feature ChangesYou can keep up with the In Search SEO Podcast by subscribing on iTunes, by following the podcast on SoundCloud, or by subscribing to the In Search Newsletter! THE BENEFITS & COMPLEXITIES OF TRACKING GOOGLE’S UPDATES & TRENDS: SUMMARY OF EPISODE #79 The great Dr. Pete joins …

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In Search Podcast: Google’s Core Updates

The In Search SEO Podcast· In Search SEO 80: How Effective Are Google’s Core Updates?You can keep up with the In Search SEO Podcast by subscribing on iTunes, by following the podcast on SoundCloud, or by subscribing to the In Search Newsletter! Are Google’s Algorithm Updates Effective Enough? Summary of Episode #80 Lily Ray is here and she’s spinning …

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How will Google’s Search Generative Experience impact PPC?

Google’s Search Generative Experience (SGE) has the potential to revolutionize PPC, presenting both unprecedented opportunities and challenges for marketers. A roundtable of experts examined how our industry might change at SMX Next. Brad Geddes, co-founder of Adalysis, spoke with Jyll Saskin Gales, marketing Consultant at Jyll.ca, Greg Kohler, senior digital marketing manager at ServiceMaster Brands, and …

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Google’s shifting approach to AI content: An in-depth look

The prevalence of mass-produced, AI-generated content is making it harder for Google to detect spam.  AI-generated content has also made judging what is quality content difficult for Google. However, indications are that Google is improving its ability to identify low-quality AI content algorithmically.  Spammy AI content all over the web You don’t need to be …

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Google’s 2023 Search quality rater guidelines update: Here’s what changed

It’s been nearly a year since Google last updated its Search Quality Rater guidelines.  Unlike previous edits to the Search Quality Guidelines, which have introduced significant, new concepts (like the new E for Experience last year), the latest updates to the Search Quality Guidelines seem much more focused on user intent and needs met.  Google …

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