ecommerce

Fospha’s Insights to Unlock eCommerce Growth in 2024

In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding marketers, advertisers, business owners, and agencies in the eCommerce industry on where to channel their efforts for maximum return.   The report reveals a significant underinvestment …

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Snap Selects Fospha as Measurement Partner for Retail eCommerce

Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this partnership is solving? Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data even harder. Fospha has found that …

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In Search Podcast: eCommerce Done Blog Right

In Search SEO 83: Perfecting Your Commerce Blog’s ContentYou can keep up with the In Search SEO Podcast by subscribing on iTunes, by following the podcast on SoundCloud, or by subscribing to the In Search Newsletter! DEVELOPING THE RIGHT ECOMMERCE BLOG STRATEGY: A SUMMARY OF EPISODE #83 The wonderful Orit Mutznik joins the podcast to share her thoughts …

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Ecommerce performance metrics and KPIs for an online store

Blog / Digital Marketing / 13 essential ecommerce metrics: How to track them and set KPIs for an online store In the world of ecommerce, you may find yourself bombarded by data. Marketing, sales, product list management, and customer support software measure every aspect of your online business. They also produce more metrics than you …

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Why ecommerce brands must showcase authentic E-E-A-T

Online shoppers want to buy from real experts. When searching for products or services, they look for sites with genuine experience, expertise, authoritativeness and trustworthiness (known as E-E-A-T).  To earn user trust, ecommerce brands must move out of the shadows and focus on building strong E-E-A-T signals, both on-site and off-site. Here’s why and how. …

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Keyword Gap Analysis Influences the E-commerce Industry

Definition Of E-commerce According to Shopify, e-commerce, or electronic commerce refers to the transaction where goods or services are bought or sold using the internet. It also involves the transfer of money online and the data used to execute these transactions.  Why has the e-commerce industry grown so much? What caused it to boom?  Well, …

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Insights to empower 2023 ecommerce strategies

30-second summary: Retailers should use a data-driven approach to develop their marketing strategies to succeed in today’s volatile economy Current tumultuous economic conditions are disrupting the retail landscape by forcing store closures and forecasting bankruptcies Marketing intelligence for pricing, advertising, and promotions is critical in gaining an edge against competitors Managing Partner at GrowByData, Prasanna …

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