Digital

How SMBs are approaching digital marketing in 2024

A new report released this month by Intero Digital (disclosure: I previously worked with Intero), “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore,” checks the yearly pulse for the digital spending and marketing activities of its SMB client list.  The report covers a wide digital landscape and includes the results of their client …

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SEO vs. PPC: Build Your Digital Marketing Strategy

Selecting effective keywords is the key to online success. Here’s how to solve the search engine optimization (SEO) and pay-per-click (PPC) puzzle to craft a winning website traffic tactic. While there is plenty of overlap, the most powerful strategies take advantage of these differences to maximize spend, get more out of their campaigns, and deliver …

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The Lesser-Known (But Powerful) Digital Marketing Skill

Nowadays, digital marketing is necessary. So is Keyword Gap tool.  More and more people are searching and buying products online. But customers are not buying immediately. Instead, they go on a journey — to Google around, read some articles, compare brands and see reviews before they finally make their purchase. Digital marketing is what helps …

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Best of the Bot:  Create an SEO plan for a digital marketing agency

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI …

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The Best Secret Weapon for Digital Marketers

Selecting the right SERP API provider is crucial for data-driven decisions. The quality of data obtained from a Best SERP API significantly impacts online presence monitoring, SEO strategies, and digital marketing campaigns. Prioritize data accuracy and coverage, opting for real-time results across regions and languages.  Choose seamless integration with user-friendly APIs and comprehensive documentation. Reliable response times are …

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40 Most Effective Digital Marketing Tactics and Techniques in 2022

Everybody wants to have the possibility of choice, but the paradox is that no one wants to be some random “one” in a crowd of a hundred. With this need of any digital marketer in mind, we’ve thought of giving you the opportunity of being just that marketer who stands out. The new year of H2H (human-to-human) …

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