difference

Google Ads clarifies the difference between support and sales

Google is concerned there may be confusion around the roles of its sales and support departments. Advertisers recently groused that support is at an all-time low, accusing Google employees of bombarding them with “aggressive” phone calls pushing for the implementation of automated solutions. The employees making those calls are members of the sales team, not …

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SEO outcomes vs. SEO outputs: Understanding the difference

It’s all too easy to get caught in the web of metrics, algorithm updates, and new SERP features. But what if we’re chasing shadows?  The real purpose and benefit of SEO isn’t just increasing pageviews or optimizing keywords – it’s about aligning with the true north of business goals and helping to achieve them through …

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