consumer

Reminder – Google is enforcing stricter rules for consumer finance ad targeting

Google will start enforcing tougher restrictions on personalized ads related to consumer financial products and services from tomorrow, February 28. Any breaches of the updated policy will prompt a warning, with the possibility of account suspension. It’s worth noting that the full enforcement of these measures may take approximately six weeks to be fully implemented. …

Reminder – Google is enforcing stricter rules for consumer finance ad targeting Read More »

Keyword Gap Analysis & Consumer Buying Behavior

Businesses exist because of customers.  Regardless of what industry you are in or what products or services you sell, your customers are the most important part of your business. Because without customers, there is simply no business for your company to exist.  As a result, your marketing must factor in what influences consumer behavior.  Marketing is …

Keyword Gap Analysis & Consumer Buying Behavior Read More »