Center

Google updates Merchant Center product data specifications

Google’s product data specification requirements guarantee that all product data submitted to the Merchant Center is formatted correctly to optimize success for both Shopping ads and organic Shopping listings. Each year, the search giant updates these specifications in a bid to try and improve shopping on its platform. The updates for 2024 have now been …

Google updates Merchant Center product data specifications Read More »

TikTok is restricting hashtags in Creative Center

TikTok marketers can no longer search for specific hashtags within the platform’s Creative Center tools. Why we care. These restrictions will make it harder for you to explore and gauge the popularity of trends on the platform, which is essential for effective campaign planning. What’s changed? Links for hashtags related to the Israel-Hamas war and …

TikTok is restricting hashtags in Creative Center Read More »

Google Merchant Center is removing 4 GA4 attribution models

Google Merchant Center will remove the ability to select four rules-based attribution models when setting up the conversion source in 2024. The models being removed are: First-click. Linear. Time decay. Position-based. Starting in April 2024, any conversion sources still using these models will be switched to data-driven attribution. Marketers not wanting conversions that use data-driven …

Google Merchant Center is removing 4 GA4 attribution models Read More »

Google Merchant Center Next will soon support supplemental feeds

Google Merchant Center Next will support rules and supplemental feeds early next year. The predecessor version, Google Merchant Center, is still used by some advertisers and already supports these new features. Google Merchant Center Next (GMC Next), a simplified version of Merchant Center, was unveiled in May. Advertisers that haven’t transitioned to GMC Next and …

Google Merchant Center Next will soon support supplemental feeds Read More »

Associate Search Console to Merchant Center to discover growth opportunities  |  Google Search Central Blog  |  Google for Developers

Monday, September 11, 2023 Search Console is launching a few enhancements to the Shopping tab Listings report to help merchants better manage their product offering. Last November, Search Console created a new section to help merchants show their products on the Shopping tab and grow their businesses across Google by creating a Merchant Center account. …

Associate Search Console to Merchant Center to discover growth opportunities  |  Google Search Central Blog  |  Google for Developers Read More »