Case

How to Use Your Rank Tracker to Improve Your Rankings (Case Study)

You have your rank tracker all set up. You’re tracking your URLs. Now what? If you’re wondering how exactly to use your rank tracking data to improve your rankings, this post is for you. In this post, I’ll be sharing an SEO experiment I’m currently working on. I’ll be showing you where the experiment is …

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Is Keyword Density a Google Ranking Factor? 2024 Case Study

Based on analyzing 1,536 Google search results, we found no consistent correlation between keyword density and ranking. While relevant keyword usage remains important, our data suggests it’s not a primary ranking factor in Google’s algorithm. Instead, Google appears to prioritize factors like content quality, user experience, and relevance to user intent. The Average Keyword Density …

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Is Google Biased Against Conservatives? (New 2023 Case Study)

Is Google biased against conservatives? The short answer is not likely. Based on our data-driven study, we found that 63% of Google’s search results were non-partisan. At the same time, 32% of the results came from left-leaning publications versus 5% of results coming from right-leaning websites. Now, you may see 32% vs. 5% and think …

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