authority

Establishing niche authority: leveraging strategic content as a key differentiator

Whether you are new to SEO or an experienced SEO junkie, one cannot deny the importance of content to rank well on search engines such as Google and Bing. Google has often referred to the notion that ‘content is king’ and have made the use of content very key to their algorithms over the years. …

Establishing niche authority: leveraging strategic content as a key differentiator Read More »

Understanding news topic authority  |  Google Search Central Blog  |  Google for Developers

Tuesday, May 23, 2023 Major news events are often covered by a wide array of news sites. This can present a challenge for Google users who are looking for publications with a particular expertise on a topic—such as a finance outlet for a query about the impact of an economic report or a local publication …

Understanding news topic authority  |  Google Search Central Blog  |  Google for Developers Read More »