auctions

What is RGSP? Google’s Randomized Generalized Second-Price ad auctions explained

The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. While some digital marketers agreed with Google that the practice provides a better user experience, others sided with the Department of Justice (DOJ), arguing that it makes ad auctions unfair …

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Google denies manipulating ad auctions in resurfaced SMX clip

Google denied manipulating ad auctions at SMX Advanced 2015 – eight years before admitting it actually does. During the conference’s keynote speech, Google Ad executive Jerry Dischler told the audience: “Full stop, we are not manipulating search results or manipulating the ad auction in order to increase profits. That’s just not what we do.” Fast-forward …

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