Analytics

YouTube Analytics now shows top-earning Shorts, VOD, and Lives

YouTube Analytics now tells creators their top-performing content across Shorts, Videos on Demand, and Lives. Now, when you check the revenue by format cards, you not only see the estimated total revenue for your chosen video format for the prior 28 day period, but you also get a list of your best-performing videos, along with …

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Google Analytics 4 properties can now be integrated with AdSense

Google AdSense accounts can now be linked to Google Analytics 4 (GA4) properties. This integration allows your AdSense data to appear in GA4 reports and explorations for a more comprehensive analysis. Why we care. By combining AdSense data with GA4 metrics like traffic sources and user behavior, advertisers benefit from more detailed insights, enabling them …

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Google Analytics 4 rolls out new reports for linked 360 campaigns

Reports that enable users to evaluate the traffic-driving and conversion effectiveness of campaigns implemented in Google Search Ads 360, Campaign Manager 360, and Display & Video 360 are now available in Google Analytics 4. Search Ads 360 is a search management platform. It supports campaigns on Google Ads, Microsoft Advertising, Baidu, and Yahoo Japan. Campaign …

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