analysis

Experience a key factor during Google algorithm updates, analysis finds

Websites using first-person pronouns, first-hand experience and a cookie consent banner were more likely to see positive visibility gains during Google updates, according to a new correlation study from Zyppy SEO. Meanwhile, fixed footer ads and fixed video ads were two features that were likely to negatively impact websites. Why we care. Credibility and experience …

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How SERP Analysis Can Help You With SEO Strategy

Before designing an International SEO strategy, all SEO experts should ask their clients about the market research they have done and the buyer personas they have identified. Both market research and buyer persona analyses are fundamental for SEO, so before building an international SEO plan you must know: The competitors that the client has identified; …

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How to do SERP Analysis

There is no question, search engines are becoming more and more intelligent with every passing day. This means optimizing content needs an intelligent approach. Today, when you do keyword research, you have to do much more than find a keyword with some search volume. You have to also go through a thorough analysis to understand …

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Best Competitor Analysis Tools to Elevate Your SEO Strategy in 2024

Blog / SEO Strategy / The best competitor analysis tools for outsmarting your SEO rivals in 2024 Competitive analysis is the cornerstone of a successful SEO strategy. By researching the market landscape and strategically pinpointing successful SEO techniques, you can shift from imitating ideas to using these findings in a comprehensive and unique way. This …

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Top 5 SEO data pitfalls to avoid for accurate analysis and reporting

If you work in marketing or SEO, looking at data is essential to your day-to-day. You’re probably analyzing performance to see the results of your efforts, assessing the impact of Google’s latest update, or working on a case study to share with the SEO community. But when dealing with SEO data, things are not always …

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Boost Organic SEO Traffic With Competitive Keyword Analysis

Keyword Gap Analysis or aka Competitive Keyword Analysis is the process of discovering the keywords (gap) that drives organic traffic to your competitors’ site, but not to yours. In other words, this procedure will help you discover the opportunities you might be missing out on.  Organic vs Paid Traffic  Organic traffic refers to the visitors that …

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