Amazon

6 Amazon marketing strategies to implement in 2024

Amazon’s reign as the king of ecommerce won’t end any time soon. There were over 15 billion worldwide visits to Amazon.com in 2023.  The continued flood of purchase-ready visitors makes Amazon lucrative for sellers who can stand out and generate sales from the platform.  This year, Amazon’s core belief behind its algorithm remains straightforward. They …

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Amazon lands ad data deal ahead of third-party cookie deprecation

Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising. The agreement, one of the first of its kind in Europe, comes in response to Google’s plans to deprecate third-party cookies later this year. Why we care. As advertisers explore options beyond third-party cookies for targeted …

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Apple ‘quietly asked Amazon to block rival ads on its product pages’

Apple reportedly asked Amazon to stop competitor ads from appearing on its product pages. In response, the retail giant allegedly agreed to only serve ads and recommendations at the very bottom of Apple product pages – a gesture it doesn’t provide to rival brands like Samsung and Microsoft. This preferential treatment has supposedly enhanced Apple’s …

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Meta and Amazon join forces to streamline conversion process

Meta has rolled out a new feature that simplifies the conversion process for Amazon sellers. Shoppers in the U.S. can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Why we care. Maurice Rahmey, co-founder and co-CEO of Disruptive …

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