As a marketer, it’s important to track how your brand compares to your competitors. Not knowing this is like navigating a ship without plotting where your current location is. You’ll never know if you are nearing your destination if you don’t know where you currently are.
Wouldn’t it be great if you had a 30, 000-foot view of your marketing campaign demonstrating where your brand stands in comparison to your competitors?
Hope no more, we just released a brand new metric designed to give you the big picture.
Share of Voice (SoV).