Microsoft Advertising testing new interface similar to Google Ads

Microsoft Advertising is piloting a new user interface for select users.

The platform is yet to confirm a timeline of when the new UI will be rolled out to more users, however a spokesperson told Search Engine Land to expect more updates in the coming weeks.

Navigation revamp. Microsoft Advertising’s new navigation layout is set up like the latest Google Ads interface, with two vertical menus on the left side of the screen. When you hover over the main menu, a second menu pops up nearby. This makes it quicker and easier to find what you’re looking for. It’s designed to be user-friendly and efficient, similar to how popular websites operate.

Copilot update. In the top horizontal menu of Microsoft’s new interface, there’s an icon dedicated to its AI chat assistant, Copilot. Clicking on this icon opens a chat window on the right side of the screen. Additionally, Copilot is integrated into the search bar functionality. Interacting with Copilot through the search bar also triggers the opening of the chat window on the right.

Why we care. Microsoft Advertising’s new UI resembles Google Ads’ interface — and that’s a positive change. By making its platform more similar to Google’s, Microsoft aims to reduce friction for users and improve usability, making it easier for marketers to switch between the two.

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What Microsoft is saying. A Microsoft spokesperson told Search Engine Land:

  • “We’ve begun testing a new UI for some users. We look forward to sharing more exciting updates to our Microsoft Advertising Platform in the coming weeks – stay tuned!”

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About the author

Nicola Agius

Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.

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