Let Content Thrive! Why Google's Ecosystem Needs to Mature



From its algorithm updates to its overall approach to the SERP, Google has been latently encouraging us to take on new content constructs and patterns. In fact, Google has been covertly pushing for the creation of more refined and targeted content. However, that nudge towards more targeted content leaves content creators and SEOs in a bit of a tough spot as Google has yet to adopt an ecosystem that truly supports the kind of content they’re pushing for.

Here’s a look at the content environment Google has been creating on the SERP, the problems with it, and what the search engine might do going forward



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