How to Pick the Perfect Coach (in 2023)


Is SEO coaching worth it? Yes and no.

Let’s get into it.


What is SEO Coaching?

SEO coaching is when an experienced SEO professional provides guidance, training, and mentoring to an individual or group to improve their understanding and search engine optimization (SEO) skills.

This coaching can range from basic principles for beginners to advanced strategies for more experienced professionals. The goal is to enhance the student’s ability to optimize websites for better visibility in search engines, resulting in increased organic traffic and, potentially, conversions.

Here’s a breakdown of what SEO coaching typically encompasses:

  • Customized Learning: Tailored sessions are based on the learners’ current understanding and their specific challenges.
  • Interactive Sessions: These can be one-on-one or in groups, including Q&A sessions, live demonstrations, website audits, and actionable feedback.
  • Educational Materials: Coaches often provide resources to facilitate learning, such as guides, checklists, templates, and recommended tools.
  • Skill Development: Coaching isn’t just about theoretical knowledge. It focuses on practical applications, including on-page SEO, link-building strategies, technical SEO, content optimization, and more.
  • Regular Assessments: Coaches might review the learner’s work, provide feedback, and assess progress over time.
  • Accountability: Regular sessions and check-ins can help keep the learner on track with their SEO goals and tasks.
  • Keeping Up with Trends: The world of SEO is ever-evolving. Coaches can provide insights into algorithm updates, tools, and best practices.
  • Guided Implementation: Students get guidance on implementing strategies on their projects or websites instead of just learning concepts.

Now, you’ll have to decide what type of SEO coaching you want: 1-on-1 or group. 

Here’s how to decide which one is best for you:

Pros and Cons of 1-on-1 SEO Coaching

Pros Cons
Personalized Guidance: The coach can tailor advice specifically to your website, industry, and challenges, making the training more relevant to your needs. Cost: Personal coaching is typically more expensive than group classes, online courses, or self-study through SEO books and articles.
Immediate Feedback: You can get instant answers to your questions and direct feedback on your strategies or techniques. Dependence: There’s a risk of becoming too reliant on your coach for decisions and not learning to trust your own judgment.
Flexibility: The pacing, topics, and areas of focus can be adjusted based on your current knowledge and requirements. Varied Quality: As with any industry, the quality of coaches can vary. It’s essential to do your due diligence before choosing one.
Accountability: Regular sessions with a coach can create a structure that encourages you to take consistent action on your SEO goals. Time Commitment: Unlike pre-recorded courses that you can speed up, skip, or watch at your convenience, live coaching requires scheduled sessions and may demand more of your time.
Practical Learning: Instead of just theory, many coaches provide practical examples, demonstrations, and even hands-on assistance. Overwhelm: If you’re a beginner, the amount of personalized information provided in a short period might be overwhelming.
Up-to-date Information: SEO is a constantly changing field. A good coach stays updated on the latest trends and algorithm changes, ensuring you get the most current advice. Less Peer Interaction: In group classes or forums, you often benefit from the questions, insights, and experiences of peers. 1-on-1 coaching lacks that diversity of perspectives.
Builds Confidence: Learning directly from an expert can give you confidence in implementing strategies and making decisions. Limited to One Perspective: Your coach’s strategies and philosophies are based on their experiences and knowledge. There are many ways to approach SEO, and you might only be exposed to one.
Networking: Many SEO coaches are well-connected in the industry and can introduce you to tools, resources, or contacts that can further assist your efforts. Potential Misalignment: If your goals, communication styles, or expectations don’t align well with your coach, it can reduce the effectiveness of the coaching.

Pros and Cons of Group SEO Coaching

Pros Cons
Cost-Effective: Group coaching often comes at a lower cost per participant than 1-on-1 coaching because the cost is distributed among multiple attendees. Less Personalization: The content and pace are set for the group, which may not align perfectly with any single participant’s exact needs.
Diverse Perspectives: You’re exposed to questions, insights, and experiences from various participants, which can offer a richer understanding of different scenarios and challenges. Limited Direct Feedback: There’s less opportunity for individual feedback on specific issues, questions, or website evaluations.
Collaborative Environment: Group settings can foster a sense of community, allowing participants to collaborate, share resources, and support one another. Potential Overwhelm: Larger group sessions might be overwhelming for some, especially if there’s a lot of participation or a fast pace.
Structured Learning: Group coaching sessions often follow a curriculum or structured agenda, ensuring that foundational and advanced topics are covered systematically. Scheduling Challenges: Coordinating times that work for all participants can be challenging, leading to potential compromises on session timings.
Networking Opportunities: Engaging with other participants can help you build a network of contacts in the industry or related fields. Distractions: Group dynamics vary, and sometimes, participants might veer off-topic, leading to potential distractions from the primary subject matter.
Accountability: Being part of a group can motivate participants to keep up with assignments, tasks, or goals as they see others progressing. Varied Skill Levels: A group may consist of participants with different knowledge levels. This can lead to content being too advanced for some and too basic for others.
Broader Range of Questions: In a group, someone might ask a question you hadn’t considered, leading to a more comprehensive learning experience. Less Direct Interaction: With multiple participants, you may have fewer opportunities to engage directly with the coach.
Scalability: For businesses, group coaching can train multiple team members simultaneously, ensuring consistent knowledge across the team. Potential for Discomfort: Some individuals might feel uncomfortable or hesitant to ask questions or share experiences in a group setting.

6 Best SEO Coaches

It’s difficult to quantify who the best SEO coach is, but here’s a list of trusted coaches based on reviews, testimonials, and industry reputation:

1. Nathan Gotch

Hello, I’m the founder of Gotch SEO Academy, a hybrid SEO training and coaching program. Gotch SEO Academy has hundreds of verified reviews and testimonials and has a 9.7 NPS score.

When you join, you get access to all of the SEO systems I’ve built over my 10-year SEO career and twice-a-week SEO coaching. Since 2021, I’ve led over 250 SEO coaching sessions for his students.

But outside of Gotch SEO Academy, I’ve also led hundreds of successful SEO campaigns in the most competitive industries like health, SaaS, and legal.

2. Matt Diggity

Matt Diggity is a big name in SEO. He’s been talked about in major places like GlobeNewswire and is known for sharing real, tested SEO tricks. He doesn’t just talk about SEO; he does it and has been at it since 2009.

Matt founded several top SEO companies and events, including Diggity Marketing and the Chiang Mai SEO Conference. Whether you’re new to SEO or have been around for a while, Matt’s insights, based on real results, can help you get better. Check out his work, learn from him, and see your SEO game improve.

3. Jay Yap

Jay Yap is an authority in Search Engine Optimization (SEO) with an impressive track record that spans over half a decade. As the co-owner of The Affiliate Lab and COO of Leadspring LLC, he has consistently transformed businesses, turning them into profitable ventures through strategic SEO.

The testimonials from industry experts and clients like Ryan Moran and Bobbi Mehr underline his unmatched expertise and results-driven approach. Jay’s comparison of affiliate SEO to sports highlights his passion and commitment to excellence.

Whether you’re new to SEO or seeking advanced strategies, Jay’s end-to-end coaching, backed by his partnership with Matt Diggity and the success of The Affiliate Lab, solidifies him as the ideal mentor to guide your SEO journey.

4. Bruce Jones

Bruce Jones is a top expert in SEO with over 17 years of experience. As an SEO coach, he doesn’t just teach; he helps you improve and meet your goals. He offers personalized SEO training with 1ON1 SEO Training, making complex topics easy to understand.

Bruce has won awards like the 2013 Small Business of the Year and often speaks at events in Chicago. As a business owner himself, he knows the challenges you face. With official Google certifications and a deep understanding of SEO, Bruce is the go-to person if you want to boost your online presence. Whether you’re new or experienced in the field, Bruce can help you improve.

5. Jason Pittock

Jason Pittock is an SEO pro with a decade of experience. He’s not just about SEO; he believes in making sure businesses truly understand it. He wants to help you feel confident about the services you hire. Jason’s journey wasn’t always smooth. He faced challenges but found his purpose: giving businesses top-notch SEO skills using modern coaching methods.

He offers virtual classes, personal coaching, and a valuable playbook to guide your SEO journey—many praise Jason’s approach. Hwei Oh from SolCyber highlights Jason’s talent in making complex SEO ideas easy and practical, leading to actual results. If you want to master SEO, Jason’s your guy.

6. Nina Clapperton

In the realm of SEO coaching, few stand out as distinctly as Nina Clapperton, the brains behind She Knows SEO. What makes Nina exceptional isn’t just her expertise in SEO; it’s her deep-rooted passion, tailored approach, and firsthand experience as a travel blogger.

Journey to SEO Mastery:

Nina’s initiation into the world of blogging was with her own travel website. Despite investing years trying to make a mark across various social media platforms, success remained elusive. The turning point? Her discovery of SEO. But with a twist: While there was a sea of information about SEO for general blogs, she identified a gaping void in specialized strategies for travel bloggers.

Rather than waiting for someone else to fill that void, Nina, with her trademark resilience and inventiveness, crafted her very own SEO strategies for travel bloggers. These weren’t just theoretical concepts but practical tactics tested on her own blog, leading to consistent monthly traffic and enabling her to monetize her passion.

She Knows SEO: A Beacon for Travel Bloggers:

Nina offers more than SEO insights through She Knows SEO; she provides a roadmap for travel bloggers to transform their platforms into lucrative ventures. With Nina’s guidance, bloggers can:

  • Understand the Significance: Delve into the importance of SEO and why it’s the bedrock of online success.
  • Tailored Strategy: Learn techniques specifically carved out for travel blogs, ensuring relevance and efficacy.
  • Monetize with Mastery: Navigate ways to drive traffic consistently and understand the nuances of turning that traffic into revenue.
  • Holistic Approach: Beyond just keywords and rankings, understand the user journey and craft content that resonates and captivates.

Why Choose Nina?

For anyone keen on elevating their travel blog, the answer is simple: Nina Clapperton. She doesn’t just teach SEO; she embodies it. Her firsthand experience, coupled with her specialized strategies, ensures that her teachings aren’t generic. They resonate, are relevant, and most importantly, yield results.

If you’re a travel blogger ready to break free from the cycle of overwhelming social media strategies and lackluster results, joining Nina on the SEO journey could be the game-changer you’ve been waiting for.

How Do You Pick an SEO Coach?

This answer might surprise you, but you should work with as many qualified SEO coaches as possible. The truth is every expert has taken a unique path. As a result, their experience and how they approach SEO will be different from one person to the next.

You want diversity of thought, process, and theory. The more exposure you get to different SEO ideas and methodologies, the better you’ll become.





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