Cosmic balance. It exists in reality (perhaps) and it exists on the SERP (evidently). Just as Google announced a new verification badge that could set businesses back 50 bucks the search engine forwent its commission on sales made via Buy on Google! How’s that for bringing balance to the SERP?
Plus, has COVID-19 become the norm on the SERP? With less COVID related updates to features and more consistent COVID rankings, that seems to be the case (for better or worse).
Of course, there were like a gazillion other tests, changes, and updates to the SERP.
So let’s have at it…
Here’s the SERP News for August 20