Blending Search Console and internal data inside Looker Studio  |  Google Search Central Blog  |  Google for Developers

Wednesday, March 22, 2023

Search Console provides data about your website performance on Google Search. This data can be
accessed on Looker Studio (previously known as Data Studio),
where you can build dashboards to monitor and
explore your performance.

One advantage of analyzing your performance data outside Search Console is that it allows you to add more context
to your reports, you can enrich the data with any sources, like technical and business information you have
about your site. When analyzing your performance, the more data sources you combine, the better you can understand
what helps you achieve your results; this will help you make better decisions using your data.

Looker Studio provides data blending functionality,
which allows you to create charts, tables, and controls based on multiple data sources, including Search Console.
In monitoring Search Console data in Looker Studio,
embedded here, I show an example on how to enrich your data (see minute 4:42).

Check the Looker Studio help center for a complete step-by-step guide on
creating data blends.
Here’s a summary of the main steps:

  1. Create data sources for both your Search Console property and the data you’d like to blend on Looker Studio.
  2. Navigate to a report including one of the data sources created and select a table or chart. In the setup menu
    you’ll find an option to blend data. When you click it, you’ll find an interface where you can join a table to the
    existing data source.
  3. Click to join a table and choose the data source you just created. Then click to configure the join.
    You’ll see several join operator options, you can learn more about them in the
    BigQuery documentation.
  4. Choose matching fields to join the tables.

Looker Studio interface showing Search Console data blending

You can do the same for multiple tables to enrich your dashboards with information not available via Search Console,
your imagination is the limit!

Here are some ideas you could use to enrich different dimensions:

  • Add more information about a URL. Bring data about URLs such as page category,
    structured data implemented, page template, type of content, author, and more.
  • Create query clusters. If you monitor queries by subject, you can join a table
    where you define which query belongs to which group; this will help you monitor queries based on
    your internal definitions.
  • Track budget across countries. If you have a global audience and different budget
    per country, you might want to monitor your budget alongside your performance results.

As always, let us know if you have questions via the Google Search Central Community
or the Looker Studio Community.

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