Beyond raw traffic numbers, Yahoo offers several unique advantages:
Demographic Differences: Yahoo users are older, wealthier, and more brand-loyal than Google users. This makes them highly attractive for businesses targeting specific demographics or luxury goods.
Bing Partnership: Yahoo uses Bing’s search results, meaning optimizing for Yahoo automatically improves your Bing visibility. This opens doors to another 6% of the search market share.
Long-tail Keywords: Yahoo often ranks for long-tail keywords (specific, niche phrases) neglected by Google. Focusing on these can drive qualified, targeted traffic to your website.
Competitive Advantage: With most SEO efforts laser-focused on Google, optimizing for Yahoo gives you a leg up in a less crowded arena. This can lead to quicker wins and higher rankings.